Okay I got it!
container version is slightly different from awx-rpm. All happen in awx_web container. You must use persistent volume so as to use venv and project data over ephemeral container.
You must use python 3 with ansible 2.9.x
cd installer && vi inventory
custom_venv_dir=/opt/my-envs
project_data_dir=/var/lib/awx/projects

you can run installer
ansible-playbook -i inventory install.yml

check mounts
docker inspect -f "{{ .Mounts }}" awx_web
[{bind /opt/my-envs /opt/my-envs rw true rprivate} {bind /var/lib/awx/projects /var/lib/awx/projects rw true rprivate}]

Right from now, you modify the container itself, becareful data are not persistent along container lifecycle, so what follows is for POC. You should build your own container image with this wanted parameters.
yum install -y make gcc redhat-rpm-config python3-devel libcurl-devel libxml2-devel
source /opt/my-envs/py36/bin/activate
pip install psutil
export PYCURL_SSL_LIBRARY=openssl; pip install pycurl --compile --no-cache-dir
pip install ansible ovirt-engine-sdk-python centreonapi dnspython

select the py36 venv into the source to sync and it should work

De: "Gianluca Cecchi" <gianluca.cecchi@gmail.com>
À: "Guillaume Pavese" <guillaume.pavese@interactiv-group.com>
Cc: "Nathanaël Blanchet" <blanchet@abes.fr>, "users" <users@ovirt.org>
Envoyé: Vendredi 6 Décembre 2019 13:40:45
Objet: Re: [ovirt-users] Re: AWX and error using ovirt as an inventory source

Actually it seems I was using the wrong container... so explaining why I got the not found error about /opt/my-envs/ovirt/lib ... ;-)

I was working on ansible/awx_web:9.0.1 container, while it seems I have to work ansible/awx_task:9.0.1

After doing same steps on this container I get now this kind of error at the end while using apparently the correct virtualenv:

    2.429 INFO     Updating inventory 4: MYDC_OVIRT
    3.257 DEBUG    Using base command: python /opt/my-envs/ovirt/bin/ansible-inventory -i /var/lib/awx/venv/awx/lib64/python3.6/site-packages/awx/plugins/inventory/ovirt4.py --playbook-dir /var/lib/awx/venv/awx/lib64/python3.6/site-packages/awx/plugins/inventory -vvvvv
    3.257 INFO     Reading Ansible inventory source: /var/lib/awx/venv/awx/lib64/python3.6/site-packages/awx/plugins/inventory/ovirt4.py
    3.259 INFO     Using VIRTUAL_ENV: /opt/my-envs/ovirt/
    3.260 INFO     Using PATH: /opt/my-envs/ovirt/bin:/var/lib/awx/venv/awx/bin:/var/lib/awx/venv/awx/bin:/var/lib/awx/venv/awx/bin:/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin
    3.260 INFO     Using PYTHONPATH: /opt/my-envs/ovirt/lib/python2.7/site-packages:
Traceback (most recent call last):
  File "/var/lib/awx/venv/awx/bin/awx-manage", line 11, in <module>
    load_entry_point('awx==9.0.1.0', 'console_scripts', 'awx-manage')()
  File "/var/lib/awx/venv/awx/lib64/python3.6/site-packages/awx/__init__.py", line 158, in manage
    execute_from_command_line(sys.argv)
  File "/var/lib/awx/venv/awx/lib64/python3.6/site-packages/django/core/management/__init__.py", line 381, in execute_from_command_line
    utility.execute()
  File "/var/lib/awx/venv/awx/lib64/python3.6/site-packages/django/core/management/__init__.py", line 375, in execute
    self.fetch_command(subcommand).run_from_argv(self.argv)
  File "/var/lib/awx/venv/awx/lib64/python3.6/site-packages/django/core/management/base.py", line 323, in run_from_argv
    self.execute(*args, **cmd_options)
  File "/var/lib/awx/venv/awx/lib64/python3.6/site-packages/django/core/management/base.py", line 364, in execute
    output = self.handle(*args, **options)
  File "/var/lib/awx/venv/awx/lib64/python3.6/site-packages/awx/main/management/commands/inventory_import.py", line 1153, in handle
    raise exc
  File "/var/lib/awx/venv/awx/lib64/python3.6/site-packages/awx/main/management/commands/inventory_import.py", line 1043, in handle
    venv_path=venv_path, verbosity=self.verbosity).load()
  File "/var/lib/awx/venv/awx/lib64/python3.6/site-packages/awx/main/management/commands/inventory_import.py", line 214, in load
    return self.command_to_json(base_args + ['--list'])
  File "/var/lib/awx/venv/awx/lib64/python3.6/site-packages/awx/main/management/commands/inventory_import.py", line 197, in command_to_json
    self.method, proc.returncode, stdout, stderr))
RuntimeError: ansible-inventory failed (rc=1) with stdout:
stderr:
ansible-inventory 2.9.2
  config file = /etc/ansible/ansible.cfg
  configured module search path = [u'/var/lib/awx/.ansible/plugins/modules', u'/usr/share/ansible/plugins/modules']
  ansible python module location = /opt/my-envs/ovirt/lib/python2.7/site-packages/ansible
  executable location = /opt/my-envs/ovirt/bin/ansible-inventory
  python version = 2.7.15 (default, Oct  8 2019, 21:08:29) [GCC 8.2.1 20180905 (Red Hat 8.2.1-3)]
Using /etc/ansible/ansible.cfg as config file
setting up inventory plugins
[WARNING]:  * Failed to parse /var/lib/awx/venv/awx/lib64/python3.6/site-
packages/awx/plugins/inventory/ovirt4.py with script plugin: Inventory script
(/var/lib/awx/venv/awx/lib64/python3.6/site-
packages/awx/plugins/inventory/ovirt4.py) had an execution error:

  File "/opt/my-envs/ovirt/lib/python2.7/site-packages/ansible/inventory/manager.py", line 280, in parse_source
    plugin.parse(self._inventory, self._loader, source, cache=cache)
  File "/opt/my-envs/ovirt/lib/python2.7/site-packages/ansible/plugins/inventory/script.py", line 161, in parse
    raise AnsibleParserError(to_native(e))

[WARNING]: Unable to parse /var/lib/awx/venv/awx/lib64/python3.6/site-
packages/awx/plugins/inventory/ovirt4.py as an inventory source

ERROR! No inventory was parsed, please check your configuration and options.

Ideas?