Hello Google Play Developer, We're excited to announce the launch of a redesigned Google Play Developer Policy Center, an online resource which strives to provide developers with greater transparency and insight into our program policies. This redesign includes a new organizational structure for the Developer Program Policies, which are now grouped into six themes. We've also introduced detailed guidelines and visual examples to help you better understand the policies. In our continuing effort to make Google Play the most trusted community for developers and consumers, we also took this opportunity to update a few policies in accordance with current practices. This email is to notify you of the latest changes to our policies, a few of which are highlighted below. We've updated our Ads policy to prohibit inappropriate ads. We've clarified our Ads policy to prohibit certain ad behaviors that interfere with device functionality. We've introduced restrictions on apps that try to bypass system power management features under the Device and Network Abuse policy. We've clarified our User Data policy to include a privacy policy requirement when collecting contact/phonebook data. Any new apps or app updates published after this notification will be immediately subject to the latest version of the Developer Program Policy. If you find any existing apps in your catalog that don't comply, we ask that you unpublish the app, or fix and republish the app within 30 calendar days of receiving this email. After this period, existing apps discovered to be in violation may be subject to warning or removal from Google Play. Thanks for partnering with us to deliver the world's most innovative and trusted apps to over a billion Google Play users. We're always looking for feedback, so please take a minute to check out the new site and tell us what you think! Thanks for supporting Google Play, The Google Play Team ©2016 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 Email preferences: You have received this mandatory email service announcement to update you about important changes to your Google Play service or account.