Announcement Google Play Developer Program Policy Update Hello Google Play Developer, We are constantly striving to make Google Play a great community for developers and consumers. This requires us to update our Developer Policy Center in accordance with current practices as the ecosystem evolves. We've made some changes to our policies, which are highlighted below. We've added a Play Families Program Policy section to the Policy Center. We've clarified our Privacy and Security policies to help developers better determine when privacy disclosure is required and where such disclosure should be available to users. We've updated our content policies to further clarify our stance on sexually explicit services. We've updated our gambling ad policies to share the requirements a developer must adhere to when displaying gambling ads in Play. We're introducing a User Generated Content (UGC) policy that outlines minimum safety requirements. We've added examples to the Deceptive Behavior and Violence policies, clarifying disallowed behavior and/or content. Please take a look at the Google Play Developer Program Policy to see all the changes and make sure your app complies with our updated policies. Any new apps or app updates published after this notification will be immediately subject to the latest version of the Program Policy. If you find any existing apps in your catalog that don't comply, we ask that you fix and resubmit the app, or unpublish it within 30 calendar days of receiving this email. After this period, existing apps discovered to be in violation may be subject to warning or removal from Google Play. REVIEW POLICY UPDATES Regards, The Google Play Team Icon Icon Icon Icon Icon © 2016 Google inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA Email preferences: You have received this mandatory email service announcement to update you about important changes to your Google Play Developer account. So that we can send you more relevant information, please let us know your role and update your email preferences in the Google Play Developer Console.